My first projects and client. A whole new website using WordPress CMS, Branding Design that covers logo rebrand, social media design systems, and creating related assets for marketing campaign.
Designer, using Figma as prototpying tools, Elementor Pro as the no-code builder, WordPress as CMS.
A live websites (hookshoesid.com), and High Quality UI Snapshots on this posts.
Visit pre-final product here.
Any related feedback are welcomed, you can visit special tally.so forms here.
INTRODUCTION
Hookshoes is the best place to discover the latest sport shoes curated reviews, sports related contents, and contents surely you won't miss. They always passionate bringing the best out of Basketball Shoes with unique style and friendly approach.
But they come up to me with an idea "We need you to build a website for us"
I THOUGHT IT WAS A GOOD IDEA. IF THE WEBSITE ARE WELL-DESIGNED, THEY CAN
GENERATE MORE ENGANGEMENTS
By putting all of their contents in one page, i believe it will be easier for customers enjoy their contents by just spending times in one website.
CREATE A STRONG BRANDING ACROSS PLATFORMS
As Designer, i tried to create more consistent Brand Guidelines for Hookshoes, and applied it on their website may be the good first steps. Creating a consistency in terms of typography, colors, and tone of voices.
OPPORTUNITY TO GROW IN FOREESEABLE FUTURES
With additional platform to grow, we can learn our user's habit and try to adapt in making the best personalised content for them.
WEB DESIGN
Early Development of Hookshoes Website
I tried to imagine how to put all the Hookshoes content in one place, without a heavy effort of scrolling. The idea is, visitor can enjoy multiple types of content just in one viewport. They can enjoy more further content by scrolling down. This early design was created back in 2022, and i thought we are way better than before that.
Homepage
Article
Product Page
Post Archives Page
Video Playlist Page
CTA Featured on Homepage
BRANDING
THE BRAND IDENTITY OF HOOKSHOES
THUMBNAILS FOR CONTENT
